Stage Entertainment Touring Productions (SETP) had the ambition to become Europe’s leading promoter and producer of arena touring, family-entertainment. Similar to Holiday on Ice, being the world’s most famous trademark for ice shows, it is SETP ultimate goal to become a world famous trademark for arena business. Our experiences and strategic strengths gives us the opportunity to plan the best roll out schedule for each title. Our relationship with European venues gives us the capacity to secure optimal dates.

SETP will focus on venues with a capacity langer than 2.500 seats and with the possibility to perform in a so called 360 degree configuration: arena’s. SETP will not tour theatres.

SETP will produce and promote family orientated product. Although the arena venues are typically build for Rock & Pop and Sport events, it is SETP’s choice not to focus on this kind of live entertainment. SETP is specialized in family entertainment either spoken, sung of non-language.

SETP sees the world as its territory! Our primary focus however is the core market in which both Holiday on Ice and Stage Entertainment find themselves in a market leader position: Europe (mainly being Germany and France). During the year 2011/12 SETP will invest time and money to make resources available for exploring other countries and continents to roll out the SETP trademark worldwide.